Why She Buys:
How to Reach the World's Most Powerful Consumers
Female Factor CEO Bridget Brennan has written the book that has the business world buzzing. Order it from Amazon, Barnes & Noble, Borders and Indiebound today. For bulk orders for your corporate employees contact Female Factor.
If the consumer economy had a sex,
it would be female..…
If the business world had a sex,
it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80% of consumer spending in the U.S. alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate.
This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s more powerful than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not, it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender, when we all know that men and women look at the world so differently.
Bridget Brennan’s Why She Buys shows decision-makers how to bridge this divide and capture the business of the world’s most powerful consumers, just when they need it most.
Media Coverage of Why She Buys:
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"Bridget Brennan's book provides a highly readable roadmap to help marketers and salespeople understand women's beliefs, values, and sensitivities. Given that women account for a high percentage of purchases while many products are developed and sold by men, a reading of Bridget's book will go a long way to closing this gap and improving the satisfaction of both genders."
Philip Kotler,
S. C. Johnson & Son Distinguished Professor of International Marketing,
Kellogg School of Management |
"Bridget Brennan's highly informative and entertaining book provides keen - and unusual - insights into both the psychological makeup of women consumers, and the demographic facts that everyone in business needs to know. Anyone who develops products or markets and sells to women, especially in this challenging environment, needs to read Why She Buys. Long live the Female Economy!"
Joseph V. Tripodi,
Chief Marketing and Commercial Officer,
The Coca-Cola Company |
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