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  1. Multiple sources, including Boston Consulting Group, Women Want More by Michael J. Silverstein and Kate Sayre, (Harper Collins 2009), The Economist and Why She Buys by Bridget Brennan (Crown Business 2011)
  2. "Buying Power."Catalyst (2013).
  3. Tyrie, David. "What Women Can Teach Us About Money." Spectrem Group (2011).
  4. "Women in America."U.S. Department of Commerce, Economics and Statistics Administration (2011).
  5. "The State of the American Mom."Marketing to Moms Coalition. (2009).
  6. comScore. Women on the Web: How Women are Shaping the Internet. 2010.
  7. Brennan, Bridget. Why She Buys. Crown Business, 2011. Print.
  8. Brennan, Bridget. Why She Buys. Crown Business, 2011. Print.
  9. Brennan, Bridget. Why She Buys. Crown Business, 2011. Print.
  10. Bennett, Jessica and Jesse Ellison. "Women Will Rule the World."The Daily Beast (2010).
  11. "Women-Owned Businesses in the 21st Century."U.S. Department of Commerce, Economics and Statistics Administration (2010).
  1. "Global Women." Catalyst (2012).
  2. "The World Factbook."Central Intelligence Agency (2013).
  3. "Global Women."Catalyst (2012).
  4. "Why Women? Why Now?" U.S. Department of State: Diplomacy in Action (2010).
  5. Doss, Cheryl. "The Role of Women in Agriculture." The Food and Agriculture Organization of the United Nations (2011).
  6. "Women Entrepreneurs and Access to Finance: Program Profiles from Around the World." International Finance Corporation (2010).
  7. "Academia and Education." Women Moving Millions (2009).
  8. Ajinkya, Julie. "Unleashing Women’s Economic Potential." Center for American Progress (2012).
  9. Wallop, Harry. "Average Age for Women to Marry Hits 30 for the First Time." The Telegraph (2011).
  10. World's Women 2010: Trends and Statistics. United Nations: 2010. Print.
  11. Billari, Francesco, Hans-Peter Kohler, and Jose Ortega. "Low Fertility: Causes, Implications and Policy Options."University of Pennsylvania: Social Sciences Computing 2006.
  12. World's Women 2010: Trends and Statistics. United Nations: 2010. Print.
  13. World's Women 2010: Trends and Statistics. United Nations: 2010. Print.
  14. World's Women 2010: Trends and Statistics. United Nations: 2010. Print.
  15. "The World's Women 2010: Trends and Statistics." United Nations Statistics Division (2010).
  16. "Women in America." U.S. Department of Commerce, Economics and Statistics Administration (2011).
  17. Anderson, Doug. "Below the Topline Women's Growing Economic Power." Nielsen (2009).
  18. World's Women 2010: Trends and Statistics. United Nations, 2010. Print.
  19. Celis, Karen, Johanna Kantola, and Georgina Waylen. The Oxford Handbook of Gender and Politics. North Carolina: Oxford University Press, 2013. Print.
  20. World's Women 2010: Trends and Statistics. United Nations, 2010. Print.
  1. "Women in the Labor Force in 2010." United States Department of Labor (2010).
  2. "A Guide to Womenomics." The Economist (2006).
  3. "Women in the Labor Force: A Databook." Bureau of Labor Statistics (2011).
  4. Sayre, Kate and Michael Silverstein. Women Want More. New York: Harper Collins Publishers, 2009. Print.
  5. "Women in the Labor Force: A Databook." Bureau of Labor Statistics (2012).
  6. Brennan, Bridget. Why She Buys. Crown Business, 2011. Print.
  7. "Buying Power." Catalyst (2013).
  8. Anderson, Doug. "Below the Topline Women's Growing Economic Power." Nielsen (2009).
  9. Barsh, Joanna and Lareina Yee. "Unlocking the Full Potential of Women in the U.S. Economy." McKinsey and Company (2011).
  10. Parker, Kim, Paul Taylor, and Wendy Wang. "Breadwinner Moms." Pew Research Center Social and Demographic Trends (2013).
  11. "Women in America: Indicators of Social and Economic Well-Being." U.S. Department of Commerce, Economics and Statistics Administration (2011).
  12. Brennan, Bridget. Why She Buys. Crown Business, 2011. Print.
  1. ”The Bottom Line: Corporate Performance and Women’s Representation on Boards" Catalyst (2007).
  2. ”Women Matter: Making the Breakthrough,” McKinsey and Company (2012).
  3. ”Women CEOs of the Fortune 1000,” Catalyst (2013).
  1. Hall, Keith and Hilda L. Solis. “Women in the Labor Force.” Bureau of Labor Statistics (2011).
  2. Hall, Keith and Hilda L. Solis. “Women in the Labor Force.” Bureau of Labor Statistics (2011).
  3. Hall, Keith and Hilda L. Solis. “Women in the Labor Force.” Bureau of Labor Statistics (2011).
  4. Aulette, Judy Root and Judith Wittner. Gendered Worlds. New York: Oxford University Press, 2011. Print.
  5. Parker, Kim, Paul Taylor, and Wendy Wang. “Breadwinner Moms.” Pew Research Center Social and Demographic Trends (2013).
  6. Cohn, D’Vera and Gretchen Livingston. “Childlessness Up Among All Women; Down Among Women with Advanced Degrees.” Pew Research Social and Demographic Trends (2010).
  7. Goudreau, Jenna. “When Should You Become A Mom?” Forbes (2010).
  8. “Women in America: Indicators of Social and Economic Well-Being.” U.S. Department of Commerce and Economics and Statistics Administration (2011).
  1. Mather, Mark. “U.S. Children in Single-Mother Families.” Population Reference Bureau (2010).
  2. “Women in America: Indicators of Social and Economic Well-Being.” U.S. Department of Commerce, Economics and Statistics Administration (2011).
  3. “Women in America: Indicators of Social and Economic Well-Being.” U.S. Department of Commerce, Economics and Statistics Administration (2011).
  4. “Employment Characteristics of Families Summary.” Bureau of Labor Statistics (2013).
  5. “The Return of the Multi-Generational Family Household.” Pew Research Social and Demographic Trends (2010).
  6. Kreider, Rose. “Remarriage in the United States.” U.S. Census Bureau (2006).
  7. “Mother’s Day Facts for Features.” U.S. Census Bureau (2012).
  8. Parker, Kim, Paul Taylor, and Wendy Wang. “Breadwinner Moms.” Pew Research Center (2013).
  9. ‘Mother’s Day Facts for Features.” U.S. Census Bureau (2012).
  10. “Family Structure and Children’s Living Arrangements.” U.S. Census Bureau (2012).
  1. “Academia and Education.” Women Moving Millions. (2012).
  2. “More Working Women Than Men Have College Degrees.” U.S. Census Bureau (2011).
  3. “Women in America: Indicators of Social and Economic Well-Being.” U.S. Department of Commerce and Economics and Statistics Administration (2011).
  4. Parker, Kim and Eileen Patten. “A Gender Reversal on Career Aspirations.” Pew Research Social and Demographic Trends (2012).
  5. Anderson, Doug. “Below the Topline Women’s Growing Economic Power.” Nielsen (2009).
  6. Holt, Lester. “Men Falling Behind Women.” NBC News (2011).
  7. “Degrees Conferred by Sex and Race.” National Center for Education Statistics (2012).
  1. Hale, Todd. “In U.S. Men Are Shopping More Than Ever, While Women are Watching More T.V.” Nielsen (2011).
  2. Sayre, Kate and Michael Silverstein. Women Want More. New York: Harper Collins Publishers, 2009. Print.
  3. Hale, Todd. “In U.S. Men Are Shopping More Than Ever, While Women are Watching More T.V.” Nielsen (2011).
  4. Clements, Michal. “State of the American Mom 2011 Highlights.” Marketing to Moms Coalition (2011).
  5. “Natural and Organic Foods.” Food and Drug Administration (2004).
  1. “America’s New Mobile Majority: A Look at Smartphone Owners in the U.S.” Nielsen (2012).
  2. Hale, Todd. “In. U.S. Men are Shopping More Than Ever, While Women are Watching More T.V.” Nielsen (2011).
  3. “State of the American Mom Report: 2011 Highlights.” Marketing to Moms Coalition (2011).
  4. “African-Americans, Women, and Southerners Talk and Text the Most in the U.S.” Nielsen (2010).
  5. “State of the American Mom Report: 2011 Highlights.” Marketing to Moms Coalition (2011).
  6. “State of the American Mom Report: 2011 Highlights.” Marketing to Moms Coalition (2011).
  1. “2011 Overview of the U.S. and Global Beauty Sales at ‘Hot Off the Press’ Event in New York City.” NPD Group (2012).
  2. “Celebrating 15 Years of Trustworthy Plastic Surgery Statistics.” American Society for Aesthetic Plastic Surgery (2012).
  3. “Celebrating 15 Years of Trustworthy Plastic Surgery Statistics.” American Society for Aesthetic Plastic Surgery (2012).
  4. “Botox May Be the Most Popular Procedure, but Sometimes it’s a Secret.” American Society for Aesthetic Plastic Surgery (2012).
  5. Lennard, Carrie. “Nutricosmetics: Creating Solutions for Today’s Beauty Consumer.” Nutraceuticals World (2011).
  6. “Nail Salon Workers: Health and Safety, Working Conditions, Compensation, and Demographics.” Professional Beauty Association and Nail Manufacturers Council.
  7. “British Women Waste £964m on Beauty Products They Never Use and Actually Just Stick to Two Preferred Lotions.” The Daily Mail (2011).
  1. “Women’s Sports and Fitness Facts and Statistics.” Women’s Sports Foundation (2009).
  2. “Women’s Sports and Fitness Facts and Statistics.” Women’s Sports Foundation (2009).
  3. National Sporting Goods Association (2011).
  4. Women’s Sports Foundation.
  5. Perreault, Josée. Global Business, Oakley. Business Insider (2013).
  1. Sayre, Kate and Michael Silverstein. Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market. New York: Harper Collins Publishers, 2009. Print.
  2. “In Celebration of Shopping.” Cotton Incorporated Lifestyle Monitor (2012).
  3. “Who’s Wearing the Pants, Now?” Cotton Incorporated (2012).
  4. NPD Group, 2013.
  5. NPD Group, 2013.
  1. Madden, Mary and Kathryn Zickuhr. “65% of Online Adults Use Social Networking Sites.” Pew Internet and American Life Project (2011).
  2. Abram, Stephen. “As of August 2012, 69% of Online Adults Use Social Networking Sites.” Pew Research Center Internet and American Life Project Report (2012).
  3. Smith, Aaron. “Why Americans Use Social Media.” Pew Internet And American Life Project (2011).
  4. Abraham, Linda Boland, Marie Pauline Morn, and Andrea Vollman. “Women on the Web: How Women are Shaping the Internet.” ComScore (2010).
  5. Ibid.
  6. “State of the American Mom Report: 2011 Highlights.” Marketing to Moms Coalition (2011).
  1. Caldwell, Courtney. Road and Travel Magazine. Cited in Why She Buys.
  2. “Men Prefer Flashy or Brawny Vehicles; Women Prefer Import Brands and Smaller Vehicles.” TrueCar (2012).
  3. Study by the University of Michigan’s Transportation Research Institute. USA Today (2012).
  4. Study by the University of Michigan’s Transportation Research Institute. USA Today (2012).
  1. Lachapelle, Marc. “Women Turning On to Motorcycles.” MSN Autos (2009).
  2. “The Industry’s Census Shows More Riders, More Households, More Women and More Young Buyers.” Motorcycle Industry Council (2009).
  1. Hubbard, Laura. “Tip for Valentine’s Day: Women Want Electronics.” Consumer Electronics Association (2012).
  2. Hubbard, Laura. “Tip for Valentine’s Day: Women Want Electronics.” Consumer Electronics Association (2012).
  3. “African Americans, Women, and Southerners Talk and Text the Most in the U.S.” Nielsen (2010).
  4. “Essential Facts About the Computer and Video Game Industry.” Entertainment Software Association (2012).
  5. “Essential Facts About the Computer and Video Game Industry.” Entertainment Software Association (2012).
  1. Abraham, Linda Boland, Marie Pauline Morn, and Andrea Vollman. “Women on the Web: How Women are Shaping the Internet.” ComScore (2010).
  2. Ibid.
  3. Ibid.
  4. Ibid.
  5. “Moms and Media 2012.” Edison Research (2012).
  6. Abraham, Linda Boland, Marie Pauline Morn, and Andrea Vollman. “Women on the Web: How Women are Shaping the Internet.” ComScore (2010).
  7. Ibid.
  8. Ibid.
  9. Ibid.
  1. “State of the Hispanic Consumer: The Hispanic Market Imperative.” Nielsen (2012).
  2. Ibid.
  3. Muley, Miriam. “Latina Leading Voices.” The 85% Niche (2004).
  4. “Buying Power.” Catalyst (2013).
  5. Peterson, Lea Marquez. “Access to Capital and the Latina Business Owner.” National Women’s Business Council (2013).
  6. “The Latino Labor Force at a Glance.” U.S. Department of Labor (2012).
  7. Ibid.
  8. Muley, Miriam. “The Power of Women of All Colors.” The 85% Niche (2004).
  1. “Buying Power.” Catalyst (2013).
  2. Ibid.
  3. “WBO Statistics.” National Association of Women Business Owners (2006).
  4. “African American Women.” Catalyst (2013).
  1. O’Connor, Clare. “Spanx Mogul Sara Blakely Becomes First Female Billionaire to Join Gates-Buffet Giving Pledge.” Forbes (2013).
  2. Carlyle, Erin. “The World’s Richest Women.” Forbes (2012).
  3. “More Women Than Men on U.S. Team.” ESPN Summer Olympics (2012).
  4. Kim, Eun. “More Women Obtaining Patents, Trademarks in Recent Years.” National Women’s Business Council (2012).
  5. “Intellectual Property and Women Entrepreneurs.” National Women’s Business Council (2012).
  6. “The Harried Life of the Working Mother.” Pew Research Social and Demographic Trends (2009).
  7. “Women-Owned Businesses in the 21st Century.” U.S. Department of Commerce and the Economics and Statistics Administration (2012).
  8. Hale, Todd. “In U.S. Men are Shopping More Than Ever, While Women are Watching More T.V.” Nielsen (2011).
  9. “American Video Habits by Age, Gender and Ethnicity.” Nielsen (2011).
  10. “Women-Owned Firms in the U.S.” National Women’s Business Council (2012).
  11. “Women Entrepreneurs.” Entrepreneur (2001).