Speaker Bio and Photos: Bridget Brennan

Bridget Brennan

Bridget Brennan is the CEO of business strategy firm Female Factor, and author of the acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business). Her book was called “essential reading” by The Wall Street Journal and “required reading for anyone burdened with a Y chromosome” by Fortune Small Business. She is a contributing writer on the subject of marketing and selling to women for Forbes.com and one of the world’s most popular speakers on the subject.

Brennan has served as an instructor at Northwestern University's Medill School marketing communications graduate program, a guest lecturer at MBA programs such as the Kellogg School of Management, and is a popular speaker at industry conferences worldwide. She is a member of the Forbes Executive Women's Advisory Board, a founder of the Marketing to Moms Coalition, a member of the Economic Club of Chicago, the Network of Executive Women and the National Speakers Association. Brennan developed her expertise as an agency executive, creating programs for major clients such as Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others.
A graduate of Texas A&M University, Brennan is based in Chicago.
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