Speaker Bio and Photos: Bridget Brennan

Bridget Brennan

Female Factor CEO Bridget Brennan is one of the world’s most sought-after authorities on women consumers. She’s the author of the acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business), which was called “essential reading” by The Wall Street Journal and “required reading for anyone burdened with a Y chromosome” by Fortune Small Business. Her new book, Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers, was published by HarperCollins in March 2019.  Brennan is a contributing writer for Forbes.com on women’s consumer behavior.

Through Female Factor, Brennan brings the perspectives of women to businesses around the world, helping them grow with this crucial market. She was named a “Woman to Watch in Retail Disruption” by the think tank Remodista, and is a member of the Vikings Women Advisory Board of the Minnesota Vikings.

Brennan is the leading professional speaker on women consumers and has guest-lectured at universities such as The University of Notre Dame, Northwestern University, the Kellogg School of Management (one of the top-ranked business schools in the U.S.) and many others.  She is based in Chicago.