Bridget Brennan helps executives see their business through the eyes of their customers – women.

Speaker Bio and Photos:
Bridget Brennan

Bridget Brennan is a pioneer in developing business strategies that appeal to women, the world's most powerful consumers. She is the CEO of business strategy firm Female Factor, and author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2011). Her book was called “essential reading” by The Wall Street Journal and “required reading for anyone burdened with a Y chromosome” by Fortune Small Business. It was named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications. She is a contributing writer on the subject of marketing and selling to women for Forbes and one of the world’s most popular speakers on the subject.

Brennan has served as an instructor at Northwestern University's Medill School marketing communications graduate program, a guest lecturer at the Kellogg School of Management (the top-ranked business school in the US) and is a popular speaker at industry conferences worldwide. She is a member of the Forbes Executive Women's Advisory Board, a founder of the Marketing to Moms Coalition, a member of the Economic Club of Chicago and the Network of Executive Women.

Brennan developed her expertise as an agency executive, creating programs for major clients such as Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. Prior to founding Female Factor, Brennan ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division. She is a founder of the Marketing to Moms Coalition, a member of the Network of Executive Women and the National Speakers Association. A graduate of Texas A&M University, Brennan is based in Chicago.

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