Our Services:

Understanding Women & the Web: Consulting and Training

How well does your website or e-commerce site resonate with women? Women exhibit different preferences than men do when it comes to visual style, spatial orientation, colors and copywriting. Hitting the triggers for emotional engagement is crucial online, and it can mean the difference between whether a woman makes it to the checkout on your site, or abandons a cart mid-stream. Let Female Factor help your team optimize your web efforts for maximum female appeal.