Our Services:

Sales Training Programs

Are your salespeople communicating with female prospects as effectively as they could be? Female Factor teaches sales professionals the skills that increase their ability to close sales with women customers. Through role-playing exercises and best-practice scenarios, participants learn the speaking styles and body language techniques that build trust with women customers. Based on your preference, Female Factor will create a customized program for your business or deliver our classic “Female Fundamentals” sales seminar to your team, through live sessions or webinars. Female Factor delivers a critical skill set to salespeople that few sales-training organizations offer. This program is based on Bridget Brennan's acclaimed book, “Why She Buys.”


What Participants Will Learn 
This program teaches participants how to sell more successfully to women customers. Participants will learn how to:
  • Capitalize on the economic opportunity offered by women as both purchasers and influencers
  • Identify the most common motivators for women buyers
  • Leverage communication techniques that resonate most strongly with women
  • Develop relationship strategies to retain female customers over the long term
Impact on the Business
Participants will gain actionable skills that enable them to:
  • Create a personal sales strategy for engaging women customers
  • Increase their ability to identify verbal and body-language cues from women customers
  • Increase their opportunity to drive sales, loyalty and referrals from women customers
Program Format
Learners participate in a curriculum that teaches skills directly applicable to their role, with interactive exercises tailored to your business. Delivery methods include video, e-learning and in-person training.