How well does your marketing strategy resonate with women? Let Female Factor help maximize your efforts and marketing spend. We use a proprietary methodology to determine how your marketing executions rate on a scale of female appeal. We then apply gender psychology principles to your current marketing mix and make recommendations for modifying your programs for greater impact in sales, brand loyalty and market share. The often repeated phrase, “I know 50% of my marketing budget is wasted, I just don’t know which 50%” – has an answer. It’s the 50% that doesn’t appeal to women.
Let us help tell your brand story in a way that inspires women to purchase. We'll apply a female lens to your marketing materials and consumer touchpoints and determine opportunities to:
- heighten emotional connection to your brand
- optimize your brand "voice" for maximum relevancy to women consumers
- leverage fresh approaches and best practices from across a wide variety of industries
Contact the team at Female Factor to get started today.