How well does your marketing strategy resonate with women?
The often repeated phrase, “I know 50% of my marketing budget is wasted, I just don’t know which 50%” – has an answer. It’s the 50% that doesn’t appeal to women. Female Factor helps maximize your marketing strategy and spend through our Five Motivators™ proprietary framework. We apply gender psychology principles to your marketing strategy to identify opportunities to:
- Heighten the emotional connection to your brand
- Optimize your brand "voice" for maximum relevancy and inspiration to women consumers
- Apply fresh approaches and market-proven best practices