How well does your marketing strategy resonate with women? Let Female Factor help maximize your efforts and marketing spend. We use a proprietary methodology to determine how your marketing executions rate on a scale of female appeal. We then apply gender psychology principles to your current marketing mix and make recommendations for modifying your programs for greater impact in sales, brand loyalty and market share. The often repeated phrase, “I know 50% of my marketing budget is wasted, I just don’t know which 50%” – has an answer. It’s the 50% that doesn’t appeal to women.