Our Services:

Female Fundamentals Workshops

In these educational half-day or full-day sessions, participants learn how “invisible” gender differences impact purchasing decisions, how to address these differences and how to your increase your brand’s emotional engagement with women consumers. Female Factor provides participants with a framework for creating a female-friendly customer experience, as well as tools that help them see their business through a female lens.  These popular and enlightening sessions feature hands-on, interactive exercises and case studies.