The Book: An Instant Classic and International Bestseller
Female Factor CEO Bridget Brennan wrote the book that The Wall Street Journal has called "esssential reading." Order it from Amazon, Barnes & Noble, Borders and Indiebound today. For bulk orders for your corporate employees contact Female Factor.
Women are the engine of the global economy, driving 80% of consumer spending in the U.S. alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate.
This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s more powerful than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not, it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender, when we all know that men and women look at the world so differently.
Bridget Brennan’s Why She Buys shows decision-makers how to bridge this divide and capture the business of the world’s most powerful consumers, just when they need it most.
View an interview with Bridget Brennan on ABC News
Wall Street Journal Review - PDF version
Publisher’s Weekly Review - PDF version
Advertising Age Review- PDF version
Fortune Small Business & CNN Money Review- PDF version
View an interview with Bridget Brennan on Reuters