Bridget Brennan, Founder and CEO

As the CEO of Female Factor Corporation and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership), Bridget is one of the world’s leading authorities on women consumers. She is an acclaimed speaker on the subjects of marketing to women, sales communication, customer engagement and consumer trends, and a dynamic presence at industry conferences and universities worldwide. She is a contributing writer on women consumers for and a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team. She was named a Woman to Watch in Retail Disruption by Remodista and is a leading voice on women’s economic impact.

"Simply brilliant. Bridget's message is compelling and engaging,
and full of important information. She leaves a lasting impression.

-- Tony Rogers, Senior Vice President of Marketing, Walmart