Female Factor helps you increase sales and market share with the world’s most powerful consumers

Women buy or influence 70-80% of all consumer purchases. Are they buying enough of yours? Female Factor is a strategic consulting firm focused exclusively on marketing to women and selling to women. Led by CEO Bridget Brennan, author of Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers, and one of the world’s leading experts on marketing and selling to women, our team is comprised of creative professionals with backgrounds in marketing, research, sales and gender studies.

Whether your business is looking for help with marketing strategy and communications, sales training, market research, new product innovation or inspiration in the form of a dynamic keynote speech, we have the tools to help.