Our mission is to help businesses better serve women as customers, clients and decision makers.

Women are the world’s most powerful consumers, driving the majority of household spending with their buying power and influence. Female Factor is a strategic consulting firm focused exclusively on the study of women consumers. Led by CEO Bridget Brennan, author of Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers, and one of the world’s leading experts on marketing and selling to women, our team is comprised of creative professionals with backgrounds in marketing, research, sales and gender studies.

Let us bring the voice and perspectives of women consumers into your business. Whether you need help with market research, marketing strategy, customer experience optimization, sales training, new product innovation or simply inspiration in the form of a dynamic keynote speech, we have the knowledge to help.