If you can answer the following five questions, then congratulate yourself on being ahead of your peers and look no further -- you're probably doing all the right things. But if you struggle with more than two of them and hope to increase your market share with women consumers, give us a call.
What are the features of my product that are more preferred by women than men?
How does my customer feedback split along gender lines?
What are the sales rates of my product by gender, and how does this compare to my competitors?
How many women were involved in the design of my products?
How much feedback have I sought from female customers specifically in the last two years?
How many women are involved in developing my marketing and sales strategy?